You may be considering using Twitter as a marketing tool to direct traffic to your website, blog, or online shop. Twitter is one of the most popular social media platforms and it is a great place to start because osocf its casual, short-form content. This type of content is both easy to create and easy for others to engage with. Relationships with your target audience can be built quickly with Twitter, and conversations can be sparked and built through tweets. Let’s take a look at the benefits of Twitter, how to use Twitter for your business, how to make money with Twitter, and some tips and strategies.

How to use Twitter

There are many benefits to using Twitter and many different strategies you can implement. Here, let’s take a long look at a few ways to fast track your online business success by using Twitter to build your brand presence and your following, and in return, generate more sales.

Establish yourself as the expert

With Twitter, you can establish your business and brand as the expert in your field, by creating a strong presence on your Twitter account. You can do this through interaction with others on twitter and exchanging ideas, offering advice and even guidance. By composing meaningful tweets, you can provide value to your audience and establish yourself as an expert.

You don’t have to reinvent the wheel with your content. Repurpose content that you have created for your website or other social media platforms to save yourself time and energy. Post content that can resonate with your target audience and get them to engage.

You can also retweet things said by other experts in your niche that your audience might appreciate. This can be a great way to keep your account active since, like posts on Instagram, tweets have a relatively short life cycle.

Reach a wider audience

Twitter is a great way to increase traffic through micro-blogging. By using tools such as hashtags, you are likely to be able to reach people you wouldn’t normally be able to reach. Use hashtags that are relevant to your business and relative to your post in order to reach more people who might care about your ideas and your products.

Through posting consistently on Twitter, you can reach your target audience. If they find your content valuable and interesting they will likely retweet your content, and an even wider audience will be able to see your content. Because of this, having a small number of avid fans who are willing to retweet your posts can go a long way to helping you find new customers.

Generate Traffic

By giving valuable information and content that you provide to your target audience, you will be able to get them to retweet your content and reach an even wider audience. You can easily track who is talking about your brand through hashtags and tags, understand what your audience is thinking about and solve any concerns they might have. For people that have questions about your products and services, you can simply reply to them through retweeting and replying, sparking more conversations and bringing more attention to your account.

Through the exchange of information and comments about a particular business or product, tweeting can help gain the attention of a wide audience and create conversations between you and your audience.

Build your brand presence

You can also use Twitter to build your brand presence, your brand voice and brand image. Let your audience know what you have going on through using Twitter to talk about upcoming promotions or opportunities. Through using hashtags, Twitter makes it very easy for you to relate to your audience and let them in on what’s happening in your world.

You can use twitter to create discussions about a product or service that you have to offer, or about something in development that you want feedback for. This can be a great way to show your customers that you value their feedback.

Using Twitter to make important and successful connections is the basis of success as a marketing tool. With an established reputation in place, the benefits of using Twitter can be an easy and direct way of sparking interest.

Connecting with similar brands

Getting the business or product to be recognized in the marketing world is also another effective use of Twitter. With recognition comes the advantage of possibly being connected to other similar, and even bigger players in the market.

The exposure gained will help the individual gain access to influential possible partnerships or even furthering individual business prospects. Being able to tap into the other great minds in your industry can give you all sorts of insights into your own business.

As a brand, reaching out to other content creators on Twitter can be a great way to establish a relationship to collaborate with people who know a lot about your industry and share their knowledge with a large base of people who use your products. These can be people who create content on YouTube or Instagram, or people who run their own blogs.

Run special promotions

Because of the way Twitter has been designed, it is possible to create effective and interesting special promotions or offers to be announced to a wider audience instantaneously. Twitter campaigns can even help with the successful launch of a new product!

This would then effectively create the “buzz” needed for the success of the campaign. Updates can be done even as late as up to the actual event’s launch, and throughout the campaign. This is useful for those who are always on the go since Twitter content is traditionally short and to the point.

Using Twitter to be more informed of the market sentiment regarding the product or service you provide can also effectively help you or your company address any shortcomings that may require immediate attention, or help you look for ways to grow.

Research

Twitter can also be used as a tool to understand the needs and wants of those exchanging information and comments, and then to take that information and work to introduce products that meet these requirements. Some new businesses and services have actually been started with the exchange of information on Twitter. 

Follow hashtags related to your business and your competitors to see what they are doing and how people are responding to it.

Making Money With Twitter 

Besides being used to create “buzz”, Twitter can also act as a money-making tool. You. can let your audience know about your sales and promotions thus directing traffic to your website or online store. This can help maintain strong relationships with your audience and also get them to make use of your special offers.

Use meaningful content to drive your target audience back to your website, to showcase your products and services, and in the long-term, the audience that you have built trust with can become your followers.

Twitter can also be used as a selling platform for products and services. Any individual or company can introduce their products or services to their clients and get a money-making business going. You see this practice often with artists, who post commissioned work on Twitter in order to drive more people to contact them and commission additional artwork.

There is also the possibility of introducing affiliate products to help your audience and in return, generating more revenue for your business. If you are already an affiliate marketer, Twitter can be a great way to grow your reach.

Discover more ways to make money online here.

Product launch

One of the most innovative ways of how to use Twitter is to get your audience or followers to become actual participants in a particular project launch.

It is not only a rewarding experience for all those who decide to take up the challenge and get involved but a wonderful way to get fresh new ideas or feedback on the project.

For brand exposure, including the audience in your product launch can have a significant impact in helping your audience grow and possibly generate more review.

With the use of Twitter to target your followers with your product launch, not only will you be able to reach your existing audience, but you can also reach a new audience. This can increase feedback for your launch and also generate more income at launch by expanding your base.

If your audience enjoyed the product, they might share it on their own Twitter accounts. This kind of personal recommendation posted on Twitter can go a long way to gaining even more potential customers.

Drive Traffic to Your Website 

Some people just dump their blog posts into Twitter mechanically, with a simple new blog post. I’ve found another way of using Twitter to boost engagement on my site, and it’s not just a great way to drive traffic, it’s also extremely simple.

Rather than telling your Twitter audience that you have released a fresh new blog post, ask them what they think about the topic you’re covering. For example, if your blog post is about banner ads, you can ask them “do you believe banner ads are useful to driving traffic?”

Asking a question makes your Twitter followers want to engage and reply to your questions.

You can encourage your Twitter followers to check out the website and after reading through your blog post, engage in the comment section and let you know what they think. This can not only drive traffic to your website but encourage people to read through the content and leave a comment, increasing the lifespan of your tweet.

Find out more about how to drive traffic here.

What to watch out for when using Twitter

There are certain things that should be avoided when using Twitter. These are not very different from what you should avoid when you’re using other social media platforms or presenting yourself online.

Avoid using profanity on Twitter.

Don’t exaggerate because no one likes fake information, it could hurt the possible business opportunities for you in the future.

Avoid tweeting on sensitive matters as this could create undesirable effects and definitely don’t keep the focus entirely on selling your site. You might end up hurting the business opportunities that may have formed it not for this style of tweeting, and by making yourself a source of information people will be more likely to interact when you do direct to your site.

Don’t be boring with your content. Twitter is a place of “real” engagement. There is no point in waving your content in people’s faces, without actually providing value. Use conversations and questions to get your followers to engage with your content.

Don’t be pushy, no one is going to want to buy from you, or even follow you if all you do is push the sales in their faces.

Conclusion

Building your presence and growing on Twitter isn’t as hard as you might think. Just like other social media platforms, growing on Twitter is all about creating meaningful relationships with your audience. Use these ideas about how to use Twitter and start engaging with your audience today.