Are you focusing on growing your social media presence or perhaps you’re trying to grow your email list? Did you know the new king that has arrived in the online marketing world, chatbot marketing? If you are interested in having your chatbot, then you should check out this ManyChat review and figure out exactly how to use Much chat to create engaging superfans for your online business.
ManyChat is one of the biggest chatbot software platforms for Facebook Messenger. It is an excellent platform to build your chatbot quickly, so your audience can interact with your directly on Facebook messenger, and even SMS.
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Why should you use a Chatbot?
Before I dive into exactly why you should consider having a chatbot, let me point out that if you are just starting with your online business and already have a full plate, don’t try to learn all about chatbot.
Chatbots are great and fun, but you should prioritise your revenue-generating activities first. If you think having a chatbot will be great for your business, you can also consider outsourcing and hiring someone to create your chatbot for you.
Now that we got that out of the way, let’s take a look at exactly why having a chatbot could be great for your business.
Fun and Personalised Experiences
Although chatbot sounds very robotic, it can allow you to set up fun and interesting interactions, creating a unique experience for your audience. Since your name and basic information is already hosted within Facebook, the chatbot will be able to call you by your first name and give you a more personalised interaction.
The entire interaction can be fun too. Based on what your audience answers, your chatbot can be set up to give specific answers. You can even set up with automation, so when someone comments on a specific post, they will get a message sent directly to their inbox. Just imagine what you can do with that. The sky’s the limit!
Get More Leads
While your social media engagement can be extremely low, depending on the platform, chatbot engagement is very high, with 80% open rates and 25% CTR.
Implementing chatbot inside your marketing strategies can bring in more leads than any other online marketing efforts.
You can also Combine ManyChat with your Facebook Ads and reduce acquisition costs. You can use Click-to-Messenger Ads to send prospects into Messenger, where you can qualify leads, accept payments, and keep the conversation going.
By offering solutions to your audience by giving them quick wins, you can turn a cold lead into a warm audience, who is likely to come back to learn more from you.
Build Relationships
Through the interactive and tailored content that you create for your audience, you can instantly start building relationships with your audience. On top of that, you can create automation to send out messages to your audience to engage with them, with the content that would likely attract them.
ManyChat Review- ManyChat Features
Now that we have had a look at why you should use chatbot marketing, let’s take a look at exactly what ManyChat can do for your business.
Easy Creation Process
When thinking about creating a chatbot, you probably think that it would be a complicated process, possibly even with coding involved. That’s what I thought too.
With ManyChat’s easy-to-use tools, you can create the customer conversations you need to achieve your Facebook Messenger marketing objectives. No coding required!
You can easily segment and send updates, appointment reminders, customized content, special offers, and more.
SMS
85% of customers prefer to receive a text message over a call or email. Reach your customers where they want to chat.
ManyChat allows you to seamlessly keep the conversation going across mediums. You can get new subscribers at a low cost on Facebook, then consistently engage via SMS. You can also use a text message to bring customers back to Messenger and continue chatting with them for free.
Let your customers easily share their phone numbers with you when they visit your eCommerce store so you can send text order updates or abandoned cart reminders. Connect your Shopify store with ManyChat for a seamless and integrated experience.
Integrations
You can create integrations to Google Sheets, Shopify, your favourite email autoresponders like MailerLite and Convertkit and more with ManyChat. By doing this, once you collect the information of your new bot subscribers, it can be instantly added to your list, without you having to manually perform these actions.
You can also use Zapier to connect ManyChat to thousands and thousands of other apps to streamline your process.
Support
Our customer support and an extensive library of best practices, guides, and tutorials are there to get you started. If you need an extra hand, we have over 600 advanced agency partners and 80,000 community experts ready to help
How I use ManyChat
I have been using ManyChat for a few years, creating chatbots for my own business as well as for my clients. For the online magazine, blog, eCommerce store, coaching business to brick and mortar store, I have created all kinds of chatbots.
Although there is a learning curve in the beginning, with all the incredible support, detailed tutorials and guides, you can start creating your automation and systems in no time.
Once you have created the main automation system with ManyChat, you can let that automation run in the background for you, handling the main queries your visitors might have, collect data and information on autopilot.
With ManyChat, I was able to even set up mini-games with my audience. I created a Mystery choose-your-own-adventure game and my audience can easily purchase directly through the Messenger bot, and starting going through the riddles and quizzes that I had previously created.
Even if you don’t think you need all the advanced features and functionalities of ManyChat right now, it is a great tool to help you add an extra layer of customer support to your business. You can set up FAQs and help your audience get their questions answered right away.
ManyChat Pro’s
- Intuitive flow builder for you to easily drag and drop when creating your chatbots
- A wide range of features to help you collect leads and build relationships with your audience
- Advance tagging features
- A wide range of triggers to connect with your visitors
- A lot of features included even on the free plan
- A lot of support and tutorials
ManyChat Con’s
- There is a learning curve when you’re first starting with ManyChat
- Because of the constant Facebook Messenger updates, ManyChat is also updating regularly to stay up to date. While the chatbot creation system stays the same, sometimes your chatbot might not work for a short period
- There’s no chat support
Conclusion
ManyChat is an incredible tool with fantastic support that can help you take your business to the next level. Even just getting the free plan, you can truly get a lot out of this amazing software. I would highly recommend getting ManyChat for your business.
I’ve said this a few times but building a chatbot shouldn’t be your priority. I see some of my clients jump onto the idea of creating chatbot even before setting up all of the business foundations. While chatbot is a fantastic way of generating leads and creating lasting relationships, you should take one step at a time when it comes to your business.
If you need help with building your chatbot, feel free to reach out to me and I would gladly take a look and see how I can help you bring your chatbot dream to life!
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