There are many different ways to grow your business and increase your revenue. If you aren’t doing everything you can to make the most out of your business, then you are likely leaving cash on the table. Let’s take a look at 10 essential and also feasible critical ways that, if implemented well, will help enhance your business and increase your profit in 2021.

Ways to Grow your Business online

1. Prioritise 

The first way to optimise your organisation and increase your profits in 2021 is to prioritise when and what you work on. This can be done in a lot of different ways.

Decide what is the top priority for your business. What is important for you to do to promote your website, product, or services. 

One issue that a lot of my clients encounter is checking their stats or email far more often than needed, which takes them away from the revenue-generating tasks that need to be completed. These can be creating your sales pages, getting on interviews, doing live videos and having one-on-one discovery calls. It is easy to put off those important tasks since they might be scary. But rather than “doing them later”, get them done now. 

Set aside goals. Understand what are the tasks that you should prioritise to help you achieve your goals. Then, focus on completing these tasks first.

2. Advertising and Marketing

How would someone know about your business if you don’t talk about it or even scream from the top of the roof?

There is paid advertisement and organic marketing. They are ways to help increase exposure and maximise your profits. You can consider using Pay-Per-Click Advertising, sponsored posts, offline advertising and influencer marketing. These are great ways to get your content in front of more eyes and potential customers:

If you don’t have the budget, you can also consider focusing your time and resources in these areas to help with your organic reach: 

• Search Engine Optimization
• Link building 
• Guest Blogging
• Social Media
• Video Marketing 
• Email Advertising

There are a lot of different ways to advertise and market your products and services but don’t get overwhelmed. Focus on one thing at a time to grow your business. 

Once you start seeing results from certain advertisements and marketing efforts, you will be able to focus on these strategies and boost your profits.

3. Outsourcing

Every successful entrepreneur has to let go of their business a little and outsource. It is difficult at first because you have been working closely and managing every step of growing your business online. But you can’t grow unless you outsource and delegate the tasks.  

Understand what you don’t particularly like doing in your business and not necessarily great at and outsource to people that can take these tasks away from you. Outsourcing can also help you run ideas and have someone you can rely on, instead of feeling all alone as an entrepreneur. 

If you love every aspect of your work, you can still outsource! If you are writing one article a day, then outsourcing could double that number and help you produce more original content. If you are unsure where to find people to help you, you can start with looking for freelancers or virtual assistants on OnlineJobs.Ph, Fiverr, Freelancer or Upwork.

4. Video marketing 

If you have not yet gotten involved in video marketing or advertising yet, this is SERIOUSLY the time to do so. Most social media channels have video functions and even favours video posts. People also tend to be attracted to videos more than photos, making video marketing one of the best ways to grow your business online.

If you are not familiar or you are not comfortable with videos, you can outsource to other people. There are also many apps and softwares out there that are incredibly easy to use and you can start with those platforms. 

YouTube is owned by Google and your videos can get indexed by Google quickly and embedding your video on your website can increase the retention rate on your page, helping your SEO ranking.

Make sure to always put the keyword phrase that you are targeting in the title of your video, no matter what platform you’re using or sharing on. This can help search engines like Google quickly understand what your video is about.  

If you are uncomfortable with showing your face in front of the camera, try showing up on Instagram stories first. Since they only last 24 hours, you don’t have to worry about perfecting your videos. If you would rather do a voice-over, that is also totally fine. You can easily do that while showing your computer screen or slides. 

One of these amazing tools include Lumen5, which can help you create impactful and engaging videos from your existing content. It can help you repurpose your content and increase your social engagement and save time in the process.

There is also Zubtitle, which helps turn your videos into social media posts within minutes by resizing the video, adding video captions, top border headlines and progress bars. 

You can use Camtasia, an all-in-one screen recorder and video editor that is used by many entrepreneurs and businesses to make video tutorials, how-to videos, Youtube videos and a lot more.

5. Take your business offline 

Nowadays, everyone is so focused on marketing online, many people forget about offline connections. One of the best ways to grow your business online, is by taking it offline.

There are different ways you can market your online services offline. You should always have your business cards with your website address and business information. It is easy to quickly leave an impression this way. 

Besides directly giving your business cards to potential customers, you can also put them in physical stores and locations to reach out to people that might be interested in your products or services. 

This can help generate a lot of traffic that you might have never obtained if you had not met these people in person or placed your business cards in various places. 

For example, if you are a fitness coach, you can leave your business cards at your local gym and people that are looking for a fitness coach might find your services this way.

Similarly, you can print flyers, magnets and other small gifts to pass out in areas where your ideal customers might hang out in. Make sure not to bombard people with your advertisement and make sure to ask before.

6. Add an income stream

There is more than likely a particular area that you have actually not yet gotten involved in that might add another income stream for you. Why not consider including another income stream to your business to help grow your online business?

Of course, if this is the beginning of your entrepreneur journey and you want to focus on certain areas right now, you can come back to this idea later. However, adding another income stream can be easy. You can simply add affiliate links in your pages, or involve sponsors in your posts. 

You can also look into what display ad network you are qualified to enter, if you are not a part of any ad networks yet. 

If you are interested and have a collection of blog posts, you can promote your written articles and submit them to different paid article directory. You can also do guest blogging by repurposing your content. It can add a brand-new income stream that will potentially generate long term earnings.

7. Explore different possibilities 

You can gain success and earn more income by exploring different possibilities when it comes to ways to grow your business online. Put yourself out there and in front of different audiences. You can look for customers and clients through different job boards and list your business on different platforms like Linkedin and Angellist. You can also come across other companies to potentially have Joint Ventures, invest in different business and find brand-new business opportunities. 

Exploring different possibilities and prospecting can land you one extra offer this year, or it can land you 1,000 extra opportunities. Exactly how would that look for increasing your earnings? Even if you only get one client or make only one sale as a straight outcome of your added ‘prospecting’ you will certainly boost your service and also increase your profits.

Even if you don’t end up generating more sales, it’s great to see what others are offering and see what kind of opportunities there are for you. 

8. The “Double” Effect 

The “Double” Effect can be applied to different situations, for example, let’s talk about it on a smaller range for a moment. If you create posts to promote your site and it is working very well for you, what could you do to double that success? Simple.

Contract out the content creation process, so if you create 5 blogs a week, contract out 5 blogs and now, you’ll have 10 blogs. This will certainly mean that your efforts, along with your website traffic, as well as your profits, will double.

Okay, so even if they don’t double in itself, what happens if they enhanced by 150%? That would still be more revenue in your pocket at the end of the day. You do not even need to outsource or pay money to double the work. You can write the entire 10 yourself as opposed to just creating 5, or you can have a friend or family member help create for you too, as long as you provide a little bit of training.

What else could you carry out in your online business world that could increase your profits and help grow your online business?

• Can you come out with two video clips instead of just one?
• Can you market to 2 specific niches instead of one?
• Can you charge double for one of your services or products instead of potentially marketing your products short of what it could be?
• Can you possibly (with the help of some outsourcing) carry out 2 launches instead of one this year?
• Can you set up a site as well as a blog site as opposed to simply one or the various other?
• Could you potentially double or increase your PPC Advertising?

Any one of the above ways to grow your business online would either increase your profits or boost them dramatically, so there is no reason to ignore the enchanting capacity of the ‘Double Result’.

9. Enjoy the moments 

Do you ever feel stuck and uninspired? Are you sitting in front of your computer and waiting for ideas to come? Being an online entrepreneur involves working hard by yourself a lot of the time. But enjoying the small moments and balancing your life and work is incredibly important. 

A lot of entrepreneurs spend months on end, working in front of the computer and ignoring their social lives. Yes, you might be able to produce a lot of great content but is that really healthy? How do you live if you don’t have a life besides work anymore? 

Go and enjoy hanging out with your friends, spending time with your family, investing time in your hobbies. Don’t forget to take vacations and holidays to help you get out of your own head and create some new memories. Sometimes, all you need is new experiences to help you trigger those brilliant ideas, making it a great way to grow your business online.

10. Discover new skills and keep learning 

The internet is always changing and to keep up to date, it is important to discover new skills and keep getting educated. By discovering brand-new skills, you can not only use your skills in your business but educate your audiences, your clients and your students. Even if you are already an expert in a certain area, it’s always good to see what else you can improve on and to keep up-to-date with the ever-changing technologies.

Here are some online skills you can learn to help grow your business online:

• Website design
• Article creating
• Graphic design
• SEO techniques
• LSI Techniques.
• Time Management
• PHP, MySQL, HTML, Java, Flash

Sometimes, we can feel demotivated and just want to netflix and relax. Start by committing to small amount of education a week then slowly build up the amount. If you are interested, check out the book Atomic Habits, a great book by James Clear, discussing the power of building habits through small actions. 

Use platforms like Blinkist to start learning from top-notch books and Skillshare to start mastering different skills today.

Conclusion

It is clear that we can all grow our businesses and increase our revenue one way or another. Decide what is important to you and identify the things that can fast track your success and help you to get to your goals. Growing your business and generating income can be difficult and it is a long process. Always be open to new ideas and opportunities to help you get to the next level of success. 

Check out our Facebook group to find other entrepreneurs to connect with, and weekly free and discounted resources.