This is an interview with Janine Wilson, a sales consultant, and a web designer. She provides support by designing websites for other females’ businesses. So they can be productive and confident in selling.
She has a story that every entrepreneur would relate to. Jeanine was in a corporate world for a few years, and just like you, she is always contemplating starting her pursuit. But due to the pandemic, her mind changes everything. She is doing some web design courses on the side while being on her full-time job. It was then she started her journey working with clients and initiated the business she dreamed of putting into action.
Converting visitors into paying customers is one of the services she offers. She creates a website design that can bring in sales for everyone’s businesses. To gain and have the confidence in selling knowing that they have a professional website backing them up.
She differentiates a website from social media as an online home that you own and has full ownership and control. You can decide what services to display, no character limits, and you can add images as many as you want in one place. Whereas with the social media platform, we know that someone else owns it by the end of the day. Having a website of your own speaks for professionalism and credibility to a business.
She differentiates a website from social media as an online home that you own and has full ownership and control. You can decide what services to display, no character limits, and you can add images as many as you want in one place. Whereas with the social media platform, we know that someone else owns it by the end of the day. Having a website of your own speaks for professionalism and credibility to a business. If you want to know more about a company, the usual thing that we do is google search to find more information about its legitimacy. One essential piece of your overall marketing strategy is sending your leads to your social media channels up to your website. It is about getting them on your email list and nurturing them there.
Some of the essential pages that people should have on their website are the home page. It serves as a general overview of your site, giving a little taste of what’s to come. She said you may also add a backstory and what you have achieved but try to keep it relevant to your visitor and their problems. Keep it friendly, simple, and digestible instead of lengthy ones. Then you will also have your services page. It will show the different services that you offer. You can break it into several pages depending on what you do.
If you are a graphic designer, you may opt to do branding on one page. It can be for your graphic design elements and then another page for your branding services and portfolio with all your past work.
She said one of the most important things to have on your website is the testimonial page as well. Most especially if you are a service provider because people want to see that you’ve helped other people just like them. This could be perfect social proof for you.
In addition to that is the contact page with a contact form and not just an email address. For people to get in touch with you right there on the page, this is vital for you and your lead generation. A simple contact form that someone can fill out straight away on the website will be excellent.
There are four different tips that she recommends doing for a website. First is the white space. It is the negative space on the website. Jeanine said that between the different images, text, and buttons, it is vital to leave a little room to breathe because it looks better on the eyes. People read the website differently, so it is essential to know the different elements.
Second is when designing a website, you should think about the information, the actions you want them to take. It is better to take your time to figure out how to navigate them from your home page to the services page, followed by your contact page. In addition, there must be something a little about yourself and a call to action button to guide which way they should be heading. Please don’t leave them hanging on your page. Always tell them where to go next.
The third tip is about clear to-call action buttons that speak precisely what you want the user to do next. So it is important to help this standout using the text inside and the colour. She added that this is not being pushy but a kind of lead because your visitor won’t figure it out independently. A simple and straightforward text on the button will give them the idea.
And try to use two or three colours on your website. Maybe a white or neutral background helps all the other elements like the buttons easily noticed.
The fourth tip is to use photos of yourself. It doesn’t have to be professional photos taken by a photographer as long as it is a good picture. Why does it have to be there? Because people buy from people. They must see who is behind the screen, and it will also give the website a bit more personal touch.
It is also super important that you represent yourself and your team accurately.
Her bonus tip to everyone is never to get overwhelmed with different kinds of fonts on your website. Just keep two or maybe three on your site. She suggested serif fonts, times new roman for your headings, and sans serif fonts for the paragraph text. And keep the home, about, services, portfolio, testimonial and contact at the top.
Lastly, don’t forget about the email marketing list while you are setting up the website. To keep in touch with them, she said try creating a freebie like free training or free ebook in exchange for your visitor’s email address. Have a pop-up website that appears after the person has been on the page for a certain period of time. The best tool for this would be mailer lights which she loves to use on her business. Also, she exclusively designs on Squarespace because it is really easy to use and maintain and has excellent customer support. Compared to WordPress, it is a lot more secure because it’s all closed source.
🤩 Get your FREE Gift here 🤩
Your Free Checklist for a High Converting Website
Did you DIY your website when you first launched your business, and it’s missing that professional touch? This checklist goes over the essentials to have in place to ensure that a website not only looks beautiful, but also attracts your dream clients!
☝️ ☝️ ☝️
J Wilson is a web design studio, based in London, that designs beautiful high converting websites for online entrepreneurs. Combining the art and science of websites, the sites not only look gorgeous but also maximise sales for their clients.
😍 Follow Jeanine: