This is an interview with Aditi Newey, she had reached over a hundred thousand customers and propelled more than 150 brands through effective, impactful, and heart centric brand strategies. Her mission is to create well-lived lives through meaningful and fulfilling entrepreneurship journeys.

In this, Aditi will help everyone sort all your resources and how you can smartly balance time, money and skills with all the knowledge and experience she acquired. 

She mentioned that it all started to her naturally as a passion etched within her for a long time. From there, she started out building her agency. She was operating a whole new market when she noticed that a new kind level of entrepreneur could help an agency to propel their brand forward because it needs a much more fundamental amount of support when it comes to branding and marketing. Therefore, educating startups and entrepreneurs on a new level of dimension while keeping it lean and close becomes her new thing.

She also specifies the trial of breaking and trying to learn the identity and definition of a brand. Your business brand is going to have a brand story, a narrative, pillars or content categories that you show up and share on all of your social media channels. So she recommends DIY with resources you can find online to get the vibe of the brand you want to create. Outsourcing the message within yourself is an advantage of knowing how to explain the identity to others. She then highly encouraged everyone to capture the essence of their desired brand.

Actually, at some point along with their engaging conversation, Aditi mentioned a helpful tool to begin with which is Canva. It has everything you need to start with but putting your vision must be your ground and main point and if you don’t know where to start, she advises you to look for inspiration, get to the bottom of what you want to build. Your brand should come from the love of you, where you feel comfortable and connected because it is an extension of your being. And when making a template, you have to remember the three elements which are the color, font or typography, layouts and shapes because these combinations are your starting point.

Lastly, Aditi emphasizes that everyone is going to have a different balance of time, money and skills that they can put into this fruitful journey. The only important thing should be, knowing what you lack and how much to allocate into your marketing and branding in pursuance of propelling your brand forward with enough budgeting and finance to generate sales as well.