This is an interview with Cherrie Marquez, founder and creative director of Take One Daily Media for 10 years and counting in the professional industry. Her background speaks volume in a diverse creative business that includes film, creative business, marketing and design internationally engaging in different markets around the globe.

In this interview, she profoundly elaborated on the struggles and unravelling the key to being an entrepreneur.

The experience that she garnered from different company brands on which she lost count at 500  made her understand as a marketer that the significance and importance of conveying a story of a certain brand that represents a good company can imply a perspective that connects to its consumers.

Along her journey, she pointed out the very first struggle of being an entrepreneur that everyone can relate to is how to figure out the story behind that brand, finding the meaning and putting them in a unique position. Working side by side with different companies, people and industries that influence her perspective to a whole new variation is the reason why she and the rest of the entrepreneurs find it hard to decipher the message of every brand that comes in.

Knowing your brand aspects plays a big impact on running a business, no matter how large or small the service and product is offering. From the day it was founded and the hardships that have been put through on it is the core and true value of your story. She emphasises the need to connect deeply for a better outcome and not just by selling your marketing services. Being able to be in your consumers’ shoes will give you the knowledge to pursue what they need and what is fit for them with the ability to weigh the advantages and disadvantages.

She urges the entrepreneurs to find their right audience because everybody can be your audience but not necessarily your target. Once you figure it out, enhance your approach and be confident of bringing in yourself, and build a connection with clients. Being natural gives you the power of speaking freely what is in your mind with conviction and confidence that will earn the consumers’ trust in return. Also, to innovate is to optimistically welcome constructive criticism through surveys nor social campaigns and improve from there. In addition to that, using the right powerful tool to connect with different people and the right platform that works for you and your targeted audience is an important key to attract success. And if there are inevitable times that you get unmotivated and lose your momentum, the best advice she gave is to stay focused and divert your attention on a certain thing during your day because for some reason it works and that is what they call time blocking only if allowed to.

Also, when working as a team she highlighted that it is important to uplift people and help them grow with you along with the company. Do not be afraid to share your opinions, provide mentorship, be open-minded and more appreciative because it boosts their drive to be more dedicated.

Lastly, she gave a few tips to those who are planning to outsource. It says that you must be ready to mentor, coach and allow them to learn the nature of your work. You should also consider outlining their role as your helpmate, how wide their scope should be and your expectations.  Along with it is your deep understanding of both of your journeys to success.