This is an interview video with Claire Jones, a small business consultant and analyst with over 15 years of experience. Her purpose is to serve as your trusted guide. So you can develop the right schedules, marketing strategies, processes, and systems to scale your dream company. 

People tend to believe that they should be able and can do anything. This is a common hustle mindset in the entrepreneurship industry. She had long acknowledged that she has a unique skill set when it comes to growing and running small businesses. With that, she now wants to share her tips on how to run a profitable company without burning out.

She shared about the three pillars to grow a business without burning out.

The first is a sustainable schedule which is a routine that can be maintained. It involves taking care of your time, task management, and self-management. This is how you and your team present themselves in your company to ensure that it is manageable for all parties involved.

The second pillar is marketing strategies. You should concentrate on some form of an intentional and concentrated marketing campaign to get the quality. You won’t be as productive as you should be if you’re running in so many different directions at once. For marketing strategies, do it in a targeted way.

Processes and structures make up the third pillar. This is the foundation of your business, the infrastructure, the things that help your internal processes. So everyone won’t be unstable trying to meet all the demands that are coming in as a result of your effective marketing strategies.

Each of the three pillars has a five-step system.

Step one is a healthy mind platter. A framework developed by the neural leadership institute. They identify that the brain requires certain activities throughout the week to perform optimally. 

Step two is flexible time blocking. This is more about time management, task management, and project management.  Create as much flexibility as possible. She advised to block out time based on individual tasks like social media, posting email, content, management and more related.

Step three is self-regulation strategies. And this is where we get through the neuroscience of self-regulation so that you can wake up in the emotional condition that you want to be in. It helps you hit the task in your calendar.

Step four is delegation techniques. It involves delegating tasks to people who can actively manage them in a great way.

Step five is coaching habits. Instead of asking them what to do, you should let them shine in their zone of genius. As a result, you can get a lot more productivity out of them.  Coaching is so much more effective than just micromanaging them.

Steps are also present in marketing strategies.

The first step for that is platforms and demographics because you need to know who you’re talking to as your ideal audience. So then you can focus your marketing efforts there.

The second step is to establish your online presence through websites and Google. Improve your Google and LinkedIn profiles. So that people aren’t perplexed when they google you, as they will eventually do.

Touchpoints for marketing strategies are the third phase since it requires a surprising amount of touch. If you’re dealing with a cold prospect who doesn’t know who you are, it’ll take 20 to 50 touchpoints to engage them. People take much longer to become involved with products and services than others believe.  Create your touchpoint strategy more effectively.

Step three is content management, making sure that the content that you are creating is formatted for the platforms that you’re posting through.

Finally, you’ll need the technology and software to help your posting or engaging schedule. So, always make sure you set things out ahead of time.

After that, we’ll move on to steps of processes and systems.

A business plan is nothing more than a blueprint for managing and growing the company. It can be two pages or twenty pages long, as long as you have a good idea of what’s going on and you refresh it once a year. Your company should be well-coordinated from top to bottom.

Cash flow reporting is essentially the process of planning the cash flow ahead of time. Big bills have financial software or application. It keeps track of your revenue, expenditures, and other such information and ensures that you don’t get audited.

How do you thoughtfully guide your client throughout their experience with you? Make sure that they have a satisfying experience, whether you’re product-based or service-based.

The next step is company structures and workflows, which is where the org chart comes into play. All role roles are identified, reported, and monitored in a way that prevents you from micromanaging.

You do have everything you need for an operations manual if you followed the first four stages of processes and systems. It’s just a matter of putting it all in one dock and making sure it’s visible and available.