This is an interview with Veronica Sopher,  an award-winning visibility strategist with more than 20 years of experience in public relations. This whole discussion is all about what visibility strategy is and the importance of it to your journey.

Visibility Strategy has a lot of different parts, composed of advertising, marketing, public relations, and branding. The main point of how it works is by making sure that all those components are aligned and that your message is clear. It is a must to be concise about what services you have to offer. This is a blu

The vision of your brand should always have an alignment. After all, it is more than just a mission or vision. It will be the origin of your story that people want to connect. It is called a reciprocal and synergistic relationship, in which they will bring you additional references and referrals in return for the value you have given. She added that this kind of promise type of relationship could exist between your brand and your clients.

There are several ways to build your foundation in business. One of them is the need to educate yourself on some basic concepts. Be aware that advertising, marketing and public relations have different functions which are all very valuable and helpful. You should be able to organize and complement their value with each other to avoid hurting your business.

There are several ways to build your foundation in business. One of them is the need to educate yourself on some basic concepts. Be aware that advertising, marketing and public relations have different functions, which are all very valuable and helpful. You should be able to organize and complement their value with each other to avoid hurting your business. Once you achieve that, get your visibility strategy by identifying your goal and arising problems. Craft a message that speaks to your target. Address the audience’s pain points and create a solution that only you can bring to the table. Getting a visibility strategy is really about understanding how to craft a message, then craft that content for execution.

Furthermore, advertising is probably the concept that most people are familiar with, a paid-for exposure. The objective of advertising is to convert into sales whose sole purpose is to convince the receiver to purchase or engage with you for server paid services. 

For the marketing side, it is about partnering, collaboration and providing a free service and information to get exposure with the intent of expanding your reach to people who may or may not be interested in your services. The ultimate goal is not necessarily to convert into sales that differ from advertising. 

While public relations includes writing press releases, pitching to reporters on television, radio, news, podcasters, bloggers, print journalists, digital journalists to legitimize your brand. 

Lastly, an advice for the starters, Veronica said to identify first what your goals are, map out all the key points, and then build a path.