Trying to get your website optimally listed on Google or other engines should be a priority for any entrepreneur with websites. This should be part of the growth strategy of any online business owner that is looking for the ultimate success. But why is SEO important? Let’s take a look at these SEO tips and why SEO is one of the important ways to generate and direct traffic to a particular website.
Important SEO Tips
Lesson 1: What is SEO, Search Engine Optimisation?
Monitoring the ranking of the website should be a priority to make sure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the website. Keep track of the page ranking with tools like Alexa and Google tool bar. All of these will keep a regular check on the ranking and provide the analysis and feedbcak you need to understand your website.
Keywords are like the magnet or the eyes that are going to get the attraction of the SEO. In turn, keywords are used to create ranking possibilities. The use of the most appropriate keywords will eventually make or break the success of the website’s ranking rate.
This is the most important contributing factor from the viewing visitor’s perspective. Inserting the keywords into recognisable spots like the title tag and the page header will also help.
SEO ranking also takes into account the links the website manages to create. The integration of internal links is an easy way to boost traffic to the individual site or page thus creating a recognition element that is important.
Lesson 2: Determine And Monitor Your Search Standings
Business growth is always the ultimate goal. There is need to consider the elements that are needed to successfully monitor this growth in an efficient manner.
Here are some SEO tips on how this may be effectively achieved:
- Check the referral data to track the visitor’s movements within your website
- Track the search terms that are being used to find your website
- Being committed to the process of determining and monitoring the search rankings
- Most of the results and information gathered can only be useful and effective if done for a reasonable amount a time
- Have clearly defined and achievable goals with your website’s SEO
- Use suitable web analytics software to create a clearer picture of what is working and what is not
- Monitor the page yielding traffic determines how well the page at the specific website is able to drive search engine traffic to it.
Lesson 3: Research Keywords And Know Where They Go
With SEO, there is nothing worse than using the wrong keywords. Wrong keywords are ambiguous, misleading and ineffective. The choice of keywords greatly dictates the traffic flow to the website and that impacts the desired SEO ranking.
Keyword research is vital to any search engine optimisation campaign and every exercise targeted at the website should take this into account. Potential viewers may not be able to find the individual’s website if the connective keywords are not used.
Using keywords that are popular but have no connection to the material featured at the website will also cause problems. What’s the point of driving visitors that have no interests in your business or offers?
This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also become costly since it would basically mean that the money being used would not produce the desired traffic interest to the website.
This can become a waste of time, resources and energy. Make sure to stay competitive through the use of proper keywords that are relative to the content on your website.
Lesson 4: Know How To Use Internal Links
Make sure to also use tried and true methods to optimise the chances of getting traffic to your website. Look into using internal links to increase interest in the website. Not only search engine but this can increase people’s click-throughs to other pages on your website.
Most online marketers know only too well the benefits of using internal links which links one page to another within their website. This is efficient and allows quick access to information at the website without too many complicated processes.
Here are some points to consider which can help you in understanding the use of internal links.
Internal links are considered anchor text that should be created using important keywords. These keywords are what are going to identify as the links between the homepage and the topic pages.
If the words in the internal links correspond with those of the home page, then the Google search will likely place a higher ranking rate, which will then increase the search result exposures for the potential visitors.
Avoid using the term “click here”. Although it can be effective, since it informs the visitors where to go for further information, it would be more enticing to use actual keywords that are connective to the content.
This would definitely increase the possibility of the viewer deciding to venture further into the website, especially if the words chosen are attention-grabbing.
Most homepages have the highest rankings of the websites, so using the internal links from the homepage should be done carefully. Make sure to optimise what you have on your homepage to get your visitors and search engine exploring.
These high ranking pages should ideally be linked to other pages such as subscription sign up pages, email newsletter sign up and others.
Lesson 5: Create A Site Map
A site map basically tells search engines all the links that are on your website. You can think of it as a map that tells the search engines how to crawl through your website.
You can generate a sitemap through WordPress plugins such as SEO Yoast and Rankmath.
SEO Yoast is one of the most popular plugins to optimise SEO for your website. You can use SEO Yoast to help you optimise your keywords, keyphrases, synonyms, related keywords and provide powerful analysis for the readability of the pages and tell you how to improve your website.
Rank Math is a powerful WordPress SEO tool that is completely free. It helps optimise your Search Engine rankings. It is easy to use for anyone to optimise the content with built-in suggestions. You can easily customise SEO settings and how you want your website to appear in search engines.
Both of these plugins have the capability to generate your sitemap for you so you can easily submit to search engines such as Google.
Lesson 6: Make Search Friendly URLs
Creating search-engine-friendly URLs is important to make sure the right viewers are directed to your website for the information they are looking for. Doing this in the simplest way without too many complicated processes is important.
Friendly URLs can be the best and quickest way to improve the usability of search-friendly websites. However it also entails a lot of fine tuning and corrective exercises to make sure the best results. Ideally the URLs should contain the relevant connective information in a concise manner while still being able to deliver the gist of what the eventual content is going to be about.
Design a URL that is not only informative but also very concise and points to the material content clearly. Pay attention to the “slug”, the part of the URL after your domain name. For example, this blog post’s URL is “http://yourentrepreneurresources.com/seo-tips” and the slug is “seo-tips”.
It is straight forward and easy to remember. It isn’t only good for people to remember, but also favourable to search engines.
Chapter 7: Know What To Avoid
Driving traffic to a website can be very difficult if the SEO is not providing the important assistance needed to help. Therefore it is important to consider the different elements that might hurt your SEO ranking.
Here are some SEO tips you should avoid.
The use of wrong keywords would definitely be bad for your SEO and not be able to get the desired rankings on search engines. It cannot be emphasised enough the importance of the right keywords needed for getting the ideal traffic to the website. High valued keywords will generate a high level of click which in turn will contribute to the high traffic to the website.
Forgetting to include “alt” tags for the images can have terrible results. Since search engines can’t understand or look at images, providing the “alt” tags is important to help them understand what your image is about. Imagery is a very important content so not adding “alt” tags appropriately could result in your website ranking badly.
Duplicating content is another thing that should be avoided at all cost. It does not benefit in any way and besides showing the low commitment level of the website host, it also does not get positive reactions from the SEO. It may even result in some sort of penalisation.
The use of poor anchor tags not only does not entice the viewer to venture further into the website, it also does not provide the SEO with the relevant information about the material content of the links. Without this connection, made there is little chance of enhancing the ranking exercise to positively reflect the website’s content.
Overuse of the keywords is also something to be avoided since this would not only make the material boring and repetitive, but it could also cause the search engine to penalise the website.
Chapter 8: Using Image Descriptions
Using images will definitely contribute positively to the traffic movement.
Otherwise known as alt tags the purpose of the image descriptions is to help the search engine understand the contents of the images.
By providing the explanation platform through the alt tags the SEO is better able to adjust the ranking accordingly thus providing the encouragement to viewing the website. Therefore the more information that can be provided the better the understanding and eventual placing by the SEO would be.
Through the alt the SEO is also able to direct traffic to a website when the search for images is keyed into the search exercise. The relevant images will then be directed to the ongoing search effectively and immediately the viewer will be privy to such visuals.
A handy tip to remember is if there is a need to add an image to an email from the image library or website the individual will be the option available to include the image description at any time.
Changing the image descriptions is also possible in the email drafts. It would be a less frustrating exercise to make the logos or images into clickable link to the original website.
In general there is no real need to be specific about thumbnail size as the user will select one that is most suitable for their preference.
Chapter 9: Make Sure You Have Fresh Content
Good and relevant content that is ever-changing to adapt to the current needs of the viewing public is very important to the website staying competitive.
When the material posted is left undisturbed for long periods of time the significant drop in interest will be reflected in the loss of traffic to the website thus eventually rendering the website almost redundant.
When this happens it will probably be an uphill battle to get back to the original position of favourable SEO ranking status. Thus being careful to avoid such a possibility the individual would need to stay relevant and current with the material posted at the website.
The following are some recommendations to help avoid being stagnant in relation to the website status:
Get into the habit of regularly performing website reviews for all the content posted at the site. Questions such as is the material relevant to the current market needs, are there any industry changes that would cause the current material to be redundant, what is needed by those visiting the site and any others that may require the reassessment of the content material currently featured.
If it is a blogging material that is being assessed then this should be done without any reservations as blog material when left unchanged will then be categorized as boring and uneventful thus discouraging further interest in the postings.
Making small changes is not good enough to consider the material fresh from any perspective. Therefore there is a need to revamp the entire content to ensure its freshness. Small changes will not serve to pacify the SEO standards adequately.
Chapter 10: Use Social Media And Technology
Any tool that is going to gain the attention of the SEO to ensure optimum ranking recognitions will always be welcomed. The use of social media and technology is no exception and the need to explore these further is evident for the benefits it can bring.
A lot of the website traffic generated is basically done through some form of effective social platforms which would include social media tools.
This form of social sharing for inbound marketers is often a huge though sometimes untapped source of traffic and thus should not be ignored.
The visibility of a website can be elevated through the use of both the social media and technology tools which will contribute to the website having material listing that is current and relevant to those participating in this arena.
Using the social media and technology available to attract the attention and get the website to a point where is becomes a hot topic which everyone is excited to be part of will facilitate the phenomenal traffic flow to the website.
This kind of exposure will greatly benefit the searchers where the products or services are directly linked to the website thus effectively creating the interest which could turn into real revenue earning possibilities.
It is also help to keep the competition in check if the use of such tools is optimized to cater to the viewing publics needs before anything else.
Through the exercise of utilizing the social media and technology clearly shows the individual’s interest in wanting to be able to cater to and stay connected to the prospects and existing customer base.
The is one way of building the trust element while making the effort to learn more about the customers’ needs and interest and try to provide for it accordingly.
The SEO ranking will definitely be adversely affected if the material posted is not updated or changed altogether periodically.
Fresh content will play a major role in keeping the people visiting more frequently as interested subscribers come access to the latest posting on the website. Learn everything you can and stay on top of your website for success.